Janice’s background includes over twenty years in the commercial real estate and shopping center industry. She is responsible for developing and implementing strategic marketing plans, budgeting, advertising, and internal/external communications for Wilmorite. This extends to corporate-wide branding, promotions, social media initiatives, public relations, digital and website administration, and community involvement.
Oversight of the marketing program includes working with all divisions within the company including leasing, construction, development, and on-site marketing. Janice generates and analyzes industry market research data, formulating target audiences, trade areas, and consumer profiles to attract, retain and inform existing and prospective clients. This data is then translated into high-quality marketing pieces.
Janice began with Wilmorite as a Marketing Director at Eastview Mall and has held several marketing positions within the company. She is a member of the International Council of Shopping Centers, a Senior Certified Retail Property Executive and has a Master’s Degree in Management from Nazareth College.